College life is incomplete without an annual festival. The Micanvas committee organises the annual marketing management festival of MICA, where the best minds in the country meet and face off in an eclectic mix of formal and informal events and competitions. Over the years, Micanvas has been used as a platform, to bring together some of the most eminent professionals from the industry and the best brains from the top management schools in India and internationally, thus unleashing hidden talent. Micanvas not only looks after outside marketing but constantly engages the student body within Mica through its various events organised for the students.
Micanvas is a grand event conducted at a large scale and being a part of this committee gives the students an opportunity to get exposed to marketing, networking, pitching and negotiating.